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Experience Taroudant on a free tour through its historic medina and colorful sou

Taroudant, often referred to as “little Marrakech,” is a charming town nestled in the Souss Valley. Unlike its larger counterpart, Taroudant is less crowded and offers a more intimate glimpse into Moroccan life. Surrounded by well-preserved red adobe walls, the town is known for its bustling markets, historic architecture, and relaxed atmosphere.

A free guided tour of Taroudant begins at the city’s impressive gates, which lead into the medina. The medina itself is a vibrant hub of activity, with souks selling everything from spices and textiles to jewelry and pottery. The Berber influence is strong here, and you’ll find traditional crafts that reflect the region’s rich cultural heritage. In contrast to the hustle and bustle of the markets, a walk along the town walls offers tranquil views of the surrounding countryside, with the snow-capped peaks of the High Atlas Mountains.

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